INVESTING
Goosen agrees and says a “ soft sell ” and a forgiving market are not always the case and an inexperienced seller can potentially end up in a difficult legal situation and this is where an agent ’ s skills start to shine through . Goosen says the current market is fraught with economic pressures and many buyers are tightening their belts and astutely considering buying property .
Malan says , “ You
( sellers ) must ask yourself ; Do you have the skills and equipment easily on hand to facilitate a smooth sale ?”
The cons of private selling and benefits using an agent There are several skills that agents might possess in tougher markets that an individual selling privately might not have .
Agent database
Malan mentions an agent ’ s database and knowledge of potential buyers in the market . This includes knowing buyers ’ requirements , area preference as well as price range . “ An agent can bring serious buyers to the table quickly , by matching buyer needs to what a property has to offer ,” he says . Those considering selling privately must therefore afford themselves more time to conclude the sale process .
Virtual shopping
and , in some cases , even buying , are now the norm . Property Portals are the goto for buyers and the way a property is presented virtually is of the utmost importance . Malan stresses the importance of professional photography , drone videos and virtual tours to ensure properties stand out . This applies more so as you move up the property price ladder , with some international sales concluded purely virtually in this market . Malan also mentions the importance of succinct and professional copywriting that will entice buyers to look at a property . This includes a catchy caption and an appealing and accurate
SA Real Estate Investor Magazine APRIL / MAY 2023 52