Real Estate Investor Magazine June 2025 edition June 2025 edition | Page 47

TIM GREEFF
TIM GREEFF

Tech with Purpose, Not Just Buzzwords

At a time when tech trends dominate headlines, Tim remains grounded in application over hype. His belief:“ We’ re not a tech company. We’ re a people business using tech to serve better.”
That said, the firm is investing aggressively in AI-assisted marketing, data-driven prospecting, and cloud-based collaboration. Greeff’ s CRM integrates automation, digital canvassing, and AI content generation, all focused on helping agents win more mandates and close more sales.“ We’ re freeing agents from admin so they can focus on doing deals,” Tim explains.
Using global tools like HubSpot allows the team to tap into world-class research and innovation.“ Instead of building our own proprietary tech, we’ ve partnered with the best. HubSpot’ s R & D is unmatched, and we build our workflows into that ecosystem.”

23