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CHATGPT quickly finding excel sheet formulas that can save you hours from scouring Google .
Don ’ t lose that personal touch Using too much AI or automation can be offputting to customers , as it risks coming off as impersonal or robotic . Rather strike a balance between personalised content and automated content , so that customers feel like they ’ re talking to a real person .
Do look at how to integrate into your processes The likes of OpenAI and many other AI companies today have APIs ( Application Programming Interfaces ) that you can use as part of your customer relationship management tools . Getting your developer team to integrate these APIs could help you to better listen to and respond to your customers ’ feedback and queries in , say , a chatbot feature on your website . AI can also help you to identify
warm or hot leads , saving time for your sales team .
Don ’ t forget human contact While email has become a preferred medium of communication in the world of business , the reality is that you still , from time to time , need to make that phone call or meet up with the client . It ’ s easy in a world of AI and video conferencing to lose sight of that .
Effective business communication today is a melody of innovative automation and authentic personalisation . We believe that the dance between AI and humanity is where the optimal sales tactic lies .
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David Lichtenstein Co-founder & CEO Superhuman Sales
SA Real Estate Investor Magazine APRIL / MAY 2023 96