TECHNOLOGY
Any copy that it produces must be carefully checked and edited , especially if it is repetitive or meaningless content .
The ‘ GPT ’ in ‘ ChatGPT ’ stands for “ Generative Pre-Trained Transformer ”. A GPT is a language model , and this language model performs the task of predicting the next word in a series of words . This means that it ’ s more predictive than ‘ intelligent ’ and requires quality prompts .
It ’ s all about ‘ TQ ’ or technical intelligence , and just like hi-tech planes need experienced pilots , your sales copy will need an experienced and careful editor .
Do use it to better organise your data Not only is ChatGPT a powerful text generation tool , but it ’ s also incredibly adept at helping you better manage your data . For example , say you have a large email list of leads , and you ’ d like to clean and filter it for your next company update newsletter . By using ChatGPT , you can find a way to implement a company merge variable , and then remove the “ Pty ( Ltd )” from your lists . ChatGPT is also great for
95 APRIL / MAY 2023 SA Real Estate Investor Magazine