Editor ’ s Viewpoint
Rising Strong : Lessons from the Springboks for Business Success in 2025
As we close out 2024 , it ’ s hard to ignore that this year has posed its share of challenges . Yet , despite the economic headwinds , we ’ re ending on a positive note . With interest rate cuts in both September and November , we are entering 2025 in a better financial position , and this is cause for optimism .
Reflecting on this , a quote from Enzo Ferrari resonates with me : “ What ’ s behind you doesn ’ t matter .” While he was likely speaking in the context of motor racing , this phrase has profound relevance for business , too .
In times of difficulty , it ’ s easy to become mired in past setbacks , but true growth happens when we focus on what we can control today and moving forward . In the world of real estate investment , setbacks are inevitable . What matters most is how we respond : do we get stuck in the past , or do we adapt and press ahead ? As iconic musician David Bowie said , “ Tomorrow belongs to those who can hear it coming .”
2024 has been a year of resilience , and much like our national heroes — the Springboks — we can draw inspiration from their incredible performances . Ranked No . 1 in the world , the Springboks not only excelled on the rugby field but demonstrated the power of teamwork , strategy , and relentless determination . Their successes are a reminder of how we should approach our businesses — consistently striving for excellence , adapting to challenges , and always pushing to be the best .
Looking ahead to 2025 , I ’ m filled with excitement . The resilience we ’ ve cultivated over the past year will propel us toward even greater achievements . We ’ ve seen outstanding performances from many of our Marketing Partners , and I ’ m confident the year ahead will bring even more success . The foundation of resilience we ’ ve built is our strength as we enter a new year brimming with potential .
As always , the REI team is here to support you in your property investment journey . We have big plans for 2025 , including new events and opportunities to connect , learn , and grow together .
Thank you for your continued support . Here ’ s to a prosperous and successful 2025 !
Founder & Editor-In-Chief
8 REI MAGAZINE DECEMBER 2024 / JANUARY 2025