Editor’ s Viewpoint
Rising Strong: Lessons from the Springboks for Business Success in 2025
As we close out 2024, it’ s hard to ignore that this year has posed its share of challenges. Yet, despite the economic headwinds, we’ re ending on a positive note. With interest rate cuts in both September and November, we are entering 2025 in a better financial position, and this is cause for optimism.
Reflecting on this, a quote from Enzo Ferrari resonates with me:“ What’ s behind you doesn’ t matter.” While he was likely speaking in the context of motor racing, this phrase has profound relevance for business, too.
In times of difficulty, it’ s easy to become mired in past setbacks, but true growth happens when we focus on what we can control today and moving forward. In the world of real estate investment, setbacks are inevitable. What matters most is how we respond: do we get stuck in the past, or do we adapt and press ahead? As iconic musician David Bowie said,“ Tomorrow belongs to those who can hear it coming.”
2024 has been a year of resilience, and much like our national heroes— the Springboks— we can draw inspiration from their incredible performances. Ranked No. 1 in the world, the Springboks not only excelled on the rugby field but demonstrated the power of teamwork, strategy, and relentless determination. Their successes are a reminder of how we should approach our businesses— consistently striving for excellence, adapting to challenges, and always pushing to be the best.
Looking ahead to 2025, I’ m filled with excitement. The resilience we’ ve cultivated over the past year will propel us toward even greater achievements. We’ ve seen outstanding performances from many of our Marketing Partners, and I’ m confident the year ahead will bring even more success. The foundation of resilience we’ ve built is our strength as we enter a new year brimming with potential.
As always, the REI team is here to support you in your property investment journey. We have big plans for 2025, including new events and opportunities to connect, learn, and grow together.
Thank you for your continued support. Here’ s to a prosperous and successful 2025!
Founder & Editor-In-Chief
8 REI MAGAZINE DECEMBER 2024 / JANUARY 2025