DATA & ANALYTICS
From influencers to purchasers
Millennial women dominate property
Where women have long been the primary influencers in property purchasing decisions , they are now not just confident purchasers of their own residential homes but are increasingly building property portfolios .
This is nothing but one of the signs that women need not to first see a change in the system , but to take the power into their own hands and start occupying spaces that they have not been motivated to occupy .
According the customer relationship manager for Seeff North Coast , Chrissie Johnson statistics from Seeff ’ s mortgage originator , further shows that there are more single women compared to men in their twenties purchasing property . The data shows a nearly 400 % jump from the 21-25 age group to the 26-30 age group , with sales to women peaking in the 31-35 age bracket .
After that , there is a gradual decline in the single name purchases as women get older . This means that it is predominantly millennial women who are purchasing . The older group statistics reflect a pattern of joint property purchasing when earnings rise , marriage occurs and when housing a family in larger sized properties with safe outdoor spaces .
According to Lightstone properties , the number of women buying
22 AUG 2021 SA Real Estate Investor Magazine