Social Media Planning
Social media is a powerful tool and smart entrepreneurs will aim to learn all of it ’ s capabilities .
But while you ’ re learning , you want to make sure you ’ re getting the best return on your investment for your social media accounts . One of the quickest and easiest ways of doing this is to make sure you plan your social media strategy before you actually start posting or promoting on your site .
Social Media Goals
It is important you choose the most appropriate social media channel for your business . It should align with your specific business goals and ideals . Make sure you know your avatar . No , not the James Cameron movie with amazing special effects . Your avatar is the profile of your ideal client . It ’ s the ‘ person ’ you identify that you want to engage with your brand and become loyal to it . Avatars are created using information that identifies :
• Demographics - age , income , education etc
• Psychographics - attitudes , aspirations and other psychological criteria
The table below shows the audiences that are engaging with each social media channel . It ’ s important you know where your potential clients are spending their time and whether their platform matches your business .
Social Media Audit
Now you have a better understanding of where your target market is hanging out online , it ’ s time to look at your social media accounts . Are your ideal clients on your social media platform ? What is their behavior ? Are they active and engaging on your platform ? Spend a bit of time on each platform ; you ’ ll get the ‘ Aha ! moment .
Social Media Profile
If a client is going to spend money with you , whether it be products or services , they ’ ll want to know about you . In most cases they ’ ll check out your social media profile , your website and probably a blog post or two , before committing to a purchase . Make sure your profiles are set up correctly on each platform , with all the necessary and relevant information . This is one area that is often neglected , but so essential for a good first impression .
Social Media Calendar
Not sure what to post and how often to post ? So many of my clients say the same thing . A good starting point is to review your existing posts and see which ones had the most engagement – likes , shares , and comments . When you start your planning , focus on the topics that have high engagement . They give you an indication of your client ’ s interests and what they will want to see more of in the future . For a brand new account , it ’ s simply a ‘ test and learn ’ strategy . Make sure you do regular reviews on your popular posts .
Source : Sensis Social Media Report 2017
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