Ray White Now | Updated weekly Ray White Now | Vol 3 - 1 June 2020 | Page 14

2. Generating buyer enquiry
Being the biggest real estate group in the country has
direct advantages for our sellers. Our ability to target the
largest pool of buyers within a campaign is a strength
which you can be confident will assist us in delivering
the best possible result for you. In the current market
conditions, it’s critical to target the broadest possible
audience and to be as efficient as possible in tailoring
appropriate messaging to your potential buyers. After all,
our focus is to seek out the buyer for your property that
will pay more than everyone else.
We do this by having the greatest number of relationships
with buyers in the market today. Combine our
relationships with our use of technology, we can engage
with buyers on a level that will ensure we can find the
premium buyer for your property.
influential audiences, our local communities. Our 119
years of real estate experience has enabled us to
understand that a catalyst for creating competition is
leveraging the local community and our data shows that
in some cases, up to 60 per cent of property purchasers
come from neighbours and their friends.
Concierge is able to communicate to property owners in
surrounding streets, positioning your property to ensure
that it is at the centre of our communities’ attention.
With our dedicated team of 100+ Ray White Concierge
specialists, Concierge in coordination with our appointed
agent, can deliver a layered community communication
program including telephone calls, SMS and email,
ensuring that the most influential people are alerted early
to the sale of your property.
In addition to our ability to target broad audiences,
Ray White Concierge, our communication specialists,
unique to Ray White, can target one of the most
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