Ray White Now | Updated weekly Ray White Now | Vol 3 - 1 June 2020 | Page 13

So how do we create the most
competition for your property?
1. Marketing dominance
Finest auction business in Australia
Our market leading position comes from an unwavering commitment to auctions. Ray White
listed 43 per cent of all auctions across the country in the last week. That’s three times more
than our nearest competitor. During May, that number has increased, with Ray White listing up
to 45 per cent of all auctions. We put this down to our national team of auctioneers who have
quickly adapted to the new online auction environment, using unique technology that’s been
created by our team of in-house experts.
Our current auction day clearance rate is 60 per cent nationally.
Private Treaty
Our approach to private treaty is aligned with the auction method of creating competitive
situations between buyers to create the best outcomes for our vendor clients.
We have never lost faith in the value we can bring our vendors in a challenging market through
effective marketing. If you choose to sell, we will be suggesting an investment in marketing, as we
believe it enables us to maximise competition and clearly illustrate your intent to sell and therefore
attract genuine buyers. We appreciate that some people would prefer to sell quietly, or off-market,
and avoid an investment in marketing, but our experience tells us that this most often leads to little
competition and therefore you’re negotiating from a weak position.
Source: Ray White Auction Data
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