Ray White Now | Edge of Opportunity Edition 76 | Page 8

CONFIDENCE , BABY
While how global events unfold remains to be seen , recent sales data has shown a substantial uptick in demand across multiple price brackets . Ray White ’ s member network has outperformed the national sales market , noting a significant 30 per cent increase year-onyear in sales activity in October .
“ Properties priced up to $ 2 million are seeing the highest levels of interest nationwide , while ultra-luxury buyers are also showing signs of urgency , particularly given a limited supply of elite properties available for sale in this category .
“ Auction activity , too , doubled month-on-month across Ray White ’ s member network , reflecting solid demand and competition amongst buyers working hard to achieve a sale before the year ends .
“ For sellers , this determination underscores the benefits of listing in the current environment , as the market increasingly offers the opportunity to leverage demand and competitive pricing .”
Coulson says that seasonality also plays a role here . As buyers look to finalise transactions before the holiday hiatus , November and December traditionally see heightened activity . With the added incentive of easing mortgage lending rates , the market is expected to remain stable through summer .
“ The RBNZ ’ s next OCR announcement , due on November 27th , is also widely anticipated to deliver another 50 basis point cut , which could further boost buyer confidence .”
THE CASE FOR A STRATEGIC SALE
With so many factors at play , selling in today ’ s environment requires more than just will and a ‘ for sale ’ sign – it demands a clear strategy . “ For many
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