Ray White Now | 23 November 2020 - Vol. 28 | Page 16

HOW RAY WHITE CREATES COMPETITION THAT SELLS YOUR PROPERTY FOR MORE .

1 . MARKETING DOMINANCE
Finest auction business in Australia Our market leading position comes from an unwavering commitment to auctions . Ray White listed 27 per cent of all auctions across the country last week . We had 485 auctions scheduled last week . Auction volume has been building week on week as confidence grows . Last week our sellers who stayed the course and sold under the hammer were rewarded . When comparing the highest offer prior to the final sale price , home sellers received 9.7 per cent more by selling under the hammer . All our corporate auctioneers can offer both on-sites and online auctions . Our national team of auctioneers led the industry by quickly adapting to the new auction environment , using unique technology that had been created by our team of in-house experts . The Ray White Group clearance rate on auction day last week was 67 per cent . Even more pleasing is that 87 per cent of auctions had bidding giving our customers an opportunity to sell .
Private Treaty Our approach to private treaty is aligned with the auction method of creating competitive situations between buyers to create the best outcomes for our seller clients .
We have never lost faith in the value we can bring our sellers in a challenging market through effective marketing . If you choose to sell , we will be suggesting an investment in marketing , as we believe it enables us to maximise competition and clearly illustrate your intent to sell and therefore attract genuine buyers . We appreciate that some people would prefer to sell quietly , or off-market , and avoid an investment in marketing , but our experience tells us that this most often leads to little competition and therefore you ’ re negotiating from a weak position .
2 . DEEP DATA SET
People need facts not media speculation , to be able to create informed decisions . Whether that be a decision to list your property on the market or to be in touch with real time market conditions . The reliance on data and proof points has never been more important for good decision making .
We have access to the largest pool of up-to-date information available and have the experience to help you analyse relevant data to help you make the right decision .
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