buyer will come from or where they will be searching for their property purchase . With this being the case , it ’ s essential that you cover all bases to ensure you are putting your property in front of all potential buyers .
We know it works . We are essentially playing a contact sport and need to get in contact with as many buyers as we can quickly to secure you a sale at the best possible price . Creating competition is our end game . Our agent ’ s ability to create competition for your property is what will ultimately drive the premium price .
As listing numbers rise , so too does competition and marketing matters as it can elevate your property above others .
Each of our sales and marketing professionals will tailor a marketing campaign to suit your property . There are a wide variety of platforms available for you to ensure every buyer has a chance of seeing your property , they include :
• Signboards - your 24 hour a day sales agent . Designed to capture the attention of locals who may be considering their next purchase or may know someone who is looking to buy into the area .
• Database marketing is an essential element to ensure that your agent can market your property to all buyers who have previously made contact with their agency .
• Online property marketing portals - realestate . com . au and domain . com . au dominate the online property space and you should consider being on both platforms .
• Social media - ask your agent to post across their personal and office accounts .
• Paid social media - Be Seen is a targeted Facebook marketing tactic that has been developed for Ray White which allows for a cost effective way of targeting buyers currently in the real estate cycle .
• Print media - advertising in your local paper is still a great way to get in front of your local community . Your buyer is probably already living in your neighbourhood and actively in buying-mode by looking at the paper .
• DLs and letterbox drops are designed to capture your local buyer or a neighbour who may know someone who is looking to purchase in the area .
• Professional photography , floor plan and videos are a must in 2020 . Genuine buyers will start their emotional connection to a property from their first impressions .
• Possibly use a PR strategy as you can ’ t put a price on the power of this media coverage for your sale . So effective is this publicity in generating buyer interest . It ’ s so credible .
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