WITH SO MANY BUYERS IN THE MARKET , SHOULD I STILL INVEST IN A MARKETING CAMPAIGN ?
SUMMARY
• Our ability to create competition has been our uniqueness .
• Creating competition is the best way to achieve exceptional results for your property .
It ’ s true that we are seeing more buyers active in the marketplace . This is reflected in our online traffic , our online enquiries , our bidder registrations and the number of pre-approvals we are seeing . The major portals like realestate . com . au and domain . com . au are also seeing a significant increase in their buyer traffic . So with all these buyers looking to purchase property , shouldn ’ t it be easier to find these buyers and sell a property without having to invest in a substantial marketing campaign ? While this may seem like a logical approach , almost all of our seller clients have an ambition to achieve not just any price but a premium price for their property when it sells . And so they should . Any real estate agent can sell a property for a price , however to ensure that the premium
To ensure that the premium price is achieved for your property we must exhaust every avenue to find the buyer ...
price is achieved for your property we must exhaust every avenue to find the buyer who will pay more than any other buyer in the marketplace . From experience , there is a considerable difference between what the premium buyer will pay and what the next best buyer will pay for any property . In some cases , the difference can amount up to hundreds of thousands of dollars . When considering this , the investment into a complete marketing campaign can have a huge return on investment with the eventual sale price of your property .
So how can you be confident that you have achieved the very best price for your property ? The reality is for most property sales , we can ’ t guarantee where the premium
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