It is needless to say that rape culture exists within our current society. The fact of the matter is that the degradation and exploitation of women in a sexual manner didn't begin with media nor will it end with media. However, it is important that our society recognize the dangers of reinforcing the rape culture presented within the aforementioned forms of media. Rape culture condones physical and emotional terrorism against women as the norm. This a way of thinking that associates violence and dominance over women as being sexy. Various issues arise from this association within society that leads to accounts of harrasment and rape towards women. Men have an expecatation that they are in charge of the interaction between themselves and women. Studies have shown that this expectation of being able to win a women over through persistance and dominance has led to women contributing to rape culture as well. Women now hold themselves to this standard of rape culture and act more passively and less resistance of the dominance of a male. Thus, the influence of rape culture has convinced many women that they are objects of desire for men rather than strong and independant individuals. This is a direct result of the overarching media that influences close to every aspect of our current culture. At your local coffee shop you will witness ads for cologne and clothes that show women being dominated by the male. In the Dolce & Gabanna and American Apparel advertisment women are half naked being taken advantage of by men. The advertisements message to men is that through purchasing their product they will have the skill required to dominate an attractive female through sexual means. The images of these messages speak louder than the words. They occur in new advertisements everyday only to reinforce the rape culture that is thriving in society. The advertisements seen are not alone in their message of rape culture. Other forms of media like music videos and movies are just as responsable. Much of the R&B and hip hop industry is responsable for this message. Music videos such as 'Blurred Lines' by Robin Thicke or "HYFR" by Drake have direct forms of