The Rand Show ’ s audience is a wide-ranging one . No other marketing platform in South Africa provides opportunity to reach as large an audience ( over 200 000 visitors annually ) over such a short timespan at one venue .

Reach all of your target markets at once : women , men , young , old , all cultural groups .

The single unifying factor is that 77 % of the audience is made up of families with children and that 96 % of visitors in 2015 indicated they will be returning in 2016 .

The Rand Show is a truly iconic South African brand that has been part of the fabric of the lives of generations of South Africans making family memories for 122 years . The Rand Show is more than just an exhibition … it is a multi-faceted event offering something for every family member and providing myriad opportunities for families to Rediscover the Rand Show .

The modern Rand Show revolves around families , their interests , lifestyles and living spaces . The Rand Show navigates families on a journey through eleven themed shows within the Rand Show catering for every family member from the Man Cave through Home Living through Kids Kingdom and so much more . The Rand Show remains South Africa ’ s largest consumer engagement platform .