PersOnal InteractIve MarketIng
Reasons to spend some of your limited marketing budget at the Rand Show .
A platform to engage
When last did you physically engage with your customers ? In this digital era we get caught up in digital interaction and marketing and very few companies even speak to their customers on the telephone anymore ? You may just find that the customer you are targeting has actually changed over the past few years , but how will you know if you don ’ t interact with them ? This expo will give you a realistic platform to engage face to face with a large sample of the South African market . Platform NO other marketing spend will give you .
A diverse audience
Most marketing platforms give you a sector focused audience , which is very limiting if you want to expand and grow . A generalised consumer expo like the Rand show with a footfall over 200 000 people allows you and your brand to create a completely new customer base .
Test new products / services
What better way to test market reaction to new products and services and really find out what consumers think . Take pre orders or even sell small production runs . You are testing in a real environment with real consumers . This is a lot less risky than any other marketing platform .
Create a new database .
With the right pre show strategy and the right staff you are able to
build an invaluable data base that no other medium will give you . With the right strategy you could secure a years worth of business in 10 days ( we can assist you with a watertight strategy ).
Test your startup
This platform is not only for established businesses . What better way to test your startup ? For little more than an average initiating marketing campaign , you are immediately reducing your long term risk and getting huge exposure .
Clear out end of ranges
The Rand Show is one of very few expos that allows you and has the logistics enabled to actually sell product off your stand . No print ads , no mark downs just a captive audience of 200 000 feet in a festival , holiday mood expecting to spend .
Oh did we mentiOn Overall brand buIldIng and awareness ?
We are your partner in this venture and have a dedicated blog to assist you in making this venture work for your brand . IS IT STILL SUCH A RISK ?