Why Entrepreneurship
The word entrepreneur originates in the 17th Century from the French word
entreprendre w
hich means, an individual commissioned to undertake a particular
commercial project. Entrepreneurship refers to what the entrepreneur does.
In order to understand the why of entrepreneurship we need to understand the what.
Entrepreneurs:
● Identify and source new opportunities for products and services
● Are creative, innovative and ambitious
● Start their own enterprises
● Manage their own enterprises
● Organise, lead and control in order to ensure that a profit is made
● Have the ability and driving force to market a concept, product or service
● Are able to obtain financial means through various methods
● Are willing to take calculated risks in order to establish a business
Entrepreneurship exists as a result of entrepreneurs.