Take a peek behind the scenes at the creation of our latest collection
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CREATING VINTAGE
Take a peek behind the scenes at the creation of our latest collection
D & A Films on-site to film the shoot - to see the RAT Pack in action , visit our Youtube channel www . youtube . com / racooninternational
Photo-shoots : a huge investment of time and money , creativity and energy . Planning a shoot involves pooling together loads of different resources , a process a long time in the making . Essential to a successful shoot is painstaking planning , an occasion where the old saying of “ fail to prepare then prepare to fail ” applies .
Creative Director Stephen Messias briefing the RAT Pack before a busy day of shooting .
Last year , The RAT Pack faced the exciting prospect of creating its own photo-shoot , flying solo as opposed to following in the slipstream of Racoon International icons , the way our collections have been produced before . An important aspect of the shoot was to create images attractive to a wide audience , ensure all the styles had a commercial edge , using our most popular hair lengths and colours , giving us great materials to support and promote extensions in-salon .
Under the direction of Racoon International Creative Director , Stephen Messias , the process started with imaginative and interactive team meetings , where RAT Pack team members presented mood boards , individual ideas being hotly debated until the final artistic and fashion direction was agreed by everyone .
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