Take a peek behind the scenes at the creation of our latest collection
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CREATING VINTAGE
Take a peek behind the scenes at the creation of our latest collection
D & A Films on-site to film the shoot- to see the RAT Pack in action, visit our Youtube channel www. youtube. com / racooninternational
Photo-shoots: a huge investment of time and money, creativity and energy. Planning a shoot involves pooling together loads of different resources, a process a long time in the making. Essential to a successful shoot is painstaking planning, an occasion where the old saying of“ fail to prepare then prepare to fail” applies.
Creative Director Stephen Messias briefing the RAT Pack before a busy day of shooting.
Last year, The RAT Pack faced the exciting prospect of creating its own photo-shoot, flying solo as opposed to following in the slipstream of Racoon International icons, the way our collections have been produced before. An important aspect of the shoot was to create images attractive to a wide audience, ensure all the styles had a commercial edge, using our most popular hair lengths and colours, giving us great materials to support and promote extensions in-salon.
Under the direction of Racoon International Creative Director, Stephen Messias, the process started with imaginative and interactive team meetings, where RAT Pack team members presented mood boards, individual ideas being hotly debated until the final artistic and fashion direction was agreed by everyone.
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