Racoon X-Tend Magazine Issues 01 | Page 5

HAIRY DILEMMA

Here ’ s something we sat and debated for a while . The price of Everyday hair was due to increase significantly in 2013 . But the price of the NEW Euro hair in the blonde shades will be far lower than the existing Euro hair . Which meant the price of some shades in the lower quality hair ( Everyday ) would be the same as the higher quality hair option ( NEW Euro ).

We thought you ’ d find the increased price of Everyday hair too high . After much head scratching , we decided to discontinue the Everyday hair line at the end of March .

CUSTOMERS GOODIES

Here ’ s a reminder of all of the great marketing material and promo goodies you are entitled to as a Racoon-certified stylist .

Window stickers , A1 and A3 posters , consumer leaflets , bridal hair leaflets , image disc ( to use on your website ), Vintage Collection DVD ( to entertain clients in the salon ), “ Beyond the Salon ” booklet ( aftercare hints and tips for clients ) and the Step-By-Step booklet ( with diagrams and guidelines for creative placement patterns ).

To chat through your needs , call our Account Management Team on 0844 335 0999 who will get them in the post , pronto .

COMMUNICATION IS KEY

If you ’ re a Racoon-trained stylist and not yet registered on the ‘ Salon Finder ’, please contact us now . It ’ s completely free to register and a great way to attract new clients into the salon .

GREAT NEWS

We ’ ve secured competitive pricing again on our entire wetline product range , so you won ’ t see any increased prices for X-tend cleansing , conditioning and styling products in the new price list .

Our January Facebook competition was massively successful ; loads of salons submitted the requested ‘ before and after ’ client images . The transformations were awesome , we loved seeing your handiwork streaming in . Laura Leanne & Co from Wigan , the winning salon , received over 480 likes and their prize , a new iPad Mini , went down a bomb . The client was thrilled with her surprise gift – a Kindle Fire .

When our very own Marketing & Advertising Co-Ordinator , Lisa Jarrett visited the winners to present the prizes , salon Owner Laura said : “ This will make such a difference to our business , we will be using this to get together a great portfolio of all our work . A massive thank you to everyone who voted , all of the entries were wonderful and we are all so thrilled to have won !”

Success didn ’ t stop there . Competition runner-up , the Glitz and Glamour salon in Barking had their achievement covered in a great news feature in local paper , the Barking and Dagenham Post . Salon client Joanna Stevens ’ Hair in Recovery transformation took seven hours and two stylists to achieve . Treatment for breast cancer prevented Joanna ’ s hair from growing back as usual . Utterly overjoyed at the spectacular result , Joanna was quoted in the paper as saying : “ It was the first time I had looked in the mirror with a smile on my face .”

LET ’ S FACE IT ...

With 8,000-plus followers and increasing daily , our Facebook and Twitter pages fizz with activity and chatter from salon owners , stylists and hair extension lovers all over the world . From fashion hints and tips to style techniques , there ’ s loads going on . We also run regular competitions and winners have walked away with everything from the new iPad Mini and Kindle Fire , to Pamper Kits and Full-head Clip-Ins .

Facebook and Twitter are great ways of keeping in touch with like-minded Racooninstas and bagging loads of goodies in the process !

Talking of social media , coming soon is a greater presence on the Pinterest site which is positively jam-packed with visual inspiration .

WHAT ’ S HAPPENING ON TWITTER ?

Natasha Hamilton , @ NatashaOfficial

I ’ ve just had my @ racoonintl extensions put in , perfect colour match , length and volume , love them so much

Jack Ball , @ JackBallUK

Thursday ... Another busy day of hair got 2 sets of @ racoonintl extensions in today . Love the transformation # beautiful

Donna , @ Donnaogden6

wow all fantastic it ’ s so amazing to give people something back # thickerhair

Le Petit Salon , @ LepetitsalonLe

@ racoonintl it is what it is ... The best extensions in the world ! We love !

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