Racoon X-Tend Magazine Issues 01 | Page 4

HOT TOPICSNEW, IMPROVED EURO HAIR

April 1st sees an upgrade of our highest quality Euro hair( currently 100 % Indian Remy) become available. The awesome quality of our NEW Euro hair – a blend of 70 % Indian Remy and 30 % Chinese Remy – has met with massive praise from many industry experts, Independent Trichologist Iain Sallis included.

“ Without a doubt this is the best hair I’ ve ever received from Racoon International for testing,” says Iain.“ I’ m sure hairdressers will love applying it as much as their clients will love wearing it.”

The NEW Euro hair will be available from 30cm( 12”) to 50cm( 20”) in all shades- even the vibrant colours. Due to popular demand our Platinum hair( colour 50) is now available from 30cm( 12”) to 40cm( 16”).

In response to a fall in consumer demand for shorter hair lengths, with many clients choosing longer locks, 25cm( 10”) hair will be discontinued at the end of March 2013.

REVISED PRICING STRUCTURE

In response to your requests, our pricing structure has been streamlined. Gone are the days of four different prices according to colour! From April 1st, all shades of the NEW Euro hair will be one price per length( except platinum hair).

So whether your client wants dark, light or a flash of vibrant, the price will be the same. Although some prices will increase, this is massively offset by the radical price drop of all blonde shades( except platinum) which will come down by a whopping 26 percent.

ALL NEW PRE-BOND LAUNCH

Although we love the versatility of our hot-bonded system, a number of stylists have pre-bonded hair extensions clients that simply will not convert to an alternative option.

After years of requests for a Racoon International pre-bonded system, finally the wait is over. Using the unique Racoon International bonding( produced exclusively for us) and the top quality NEW Euro hair, we can now offer a pre-bonded system that is as easy to remove as it is to apply.

Fully endorsed by Independent Trichologist Iain Sallis, the new system is scientifically proven not to damage your client’ s hair, providing the extensions are applied correctly and the aftercare guidelines followed.

Although pre-bonded extensions are traditionally‘ disposable’, our pre-bonded extensions hair is fully re-usable, when used in conjunction with the Racoon International hot-bonded system. This is an ideal‘ interim’ solution for clients who are not in a position to purchase a full head of replacement hair.

4

And if multi-pack bonding causes you a headache, then your discomfort will soon be over with our new single-pack bonding( barcoded). Pricing a package has never been easier!

TREATMENT OF THE SEASON

The Racoon International Detox Shampoo really is our best kept secret. Those of you who only use it as part of the backwash regime should try a new approach.

Whether your client is suffering from product build-up or simply wants a‘ deep clean’, don’ t forget that a thorough detox with the Detox Shampoo, followed by an intensive condition with the Conditioning Hair Mask, really can’ t be beaten for revitalising hair.

“ I always recommend a weekly dose of Detox,” says Paul Bally( left) a Senior Educator for Racoon International.“ It is so important to wash away all of that product build up and get your hair squeaky clean and feeling fab again. No client leaves without a bottle of this in their bag!”