Events and Exhibitions
FRIGAIR 2021:
WHAT TO EXPECT
Compiled by Ntsako Khosa
With about 15 months to go until FRIGAIR 2021, the southern African
exhibition that caters exclusively for the HVAC&R sector – professionals
continue to share their interest to visit and exhibit. We look at the
analyses surrounding the return on investment of attending or exhibiting
at trade shows.
AFRICA’S LARGEST HEATING, VENTILATION, AIR CONDITIONING,
REFRIGERATION & ENERGY EVENT EXPO
esearch from event management company, Specialised
Exhibitions shows that business to business (B2B) trade
exhibitions are the evergreen marketing element for a good
reason – here are 20 reasons to be at FRIGAIR 2021:
1. To successfully close sales and generate leads in a relaxed
face-to-face environment
2. Great visibility and credibility with your target market
3. Launch new products
4. Face-to-face interaction with existing and potential
customers
5. Broad exposure in the event guide
6. Build your brand with strategic positioning, design, and
innovations on your stand
7. Network and make new valuable contacts
8. Deliver key messages to a buying audience
9. Demonstrate your products in a live environment
10. Engage with your buyers, run an interactive competition
11. Run pre-show and in-show promotions
12. Find business partners
13. Attend relevant, topical and interesting seminars
14. Find out what’s working and what isn’t in your industry
15. Gain Industry knowledge
16. Network with industry peers
17. Watch amazing demos
18. Get new ideas
19. Survey market awareness
20. Be proud of your industry
www.hvacronline.co.za
R
Occurring every three years, FRIGAIR 2018 was one of the biggest
shows, yet.
FRIGAIR 2021 runs from 9-11 June at the Gallagher Convention
Centre. Specialised Exhibitions dubs the Show as the largest
dedicated HEVAC&R trade exhibition in Africa. Organised in
partnership with the South African Institute of Refrigeration and
Airconditioning (SAIRAC), it takes place every three years. The
2021 Exhibition will run under the theme ‘Showcasing the crucial
role played by the HEVAC&R industry and the rapidly developing
technology in eco-friendly efficiency’.
Each Show gets bigger and better, adding more value to all
involved. FRIGAIR 2018 saw shecco, a market accelerator for
climate-friendly heating, cooling and refrigeration solutions based
in Belgium, make its first debut in Africa. shecco held the very first
ATMOsphere networking event giving the expo an international
flair and promoting the uptake of natural refrigerants in South
Africa and beyond.
Short courses and seminars from industry associations like,
ASHRAE and SAIRAC had the industry excited, with many signing
up and space running out! Topics discussed included VRF
RACA Journal I March 2020
29