Events and Exhibitions
Visitors and exhibitors can also expect a training environment
and an exhibition area that will culminate in one of the
halls. Integration is the keyword, which is influencing the
HVAC&R market in all its facets and is an important part of
the guidelines showing the way towards the new layout of the
exhibition. MCE 2020 is as an ideal opportunity to learn about
and try advanced technologies.
Innovation, combined heat and power integration, and
technology are the cornerstones of the evolution the HVAC&R
industry is experiencing in the ‘indoor climate’ at the centre of
MCE. The new horizons for comfort increasingly pass through
the digital dimension of management and control, whereas
the efficiency is bound more and more by the intelligent use
of Information Technology for the optimisation of energy
resources of buildings.
The new model of design will find its ideal stage in the
new exhibition layout for MCE 2020, capable of creating
homogeneity and continuity into the several industry sectors,
giving value to the conceptual areas in a unique way, to meet
the needs of exhibitors and professionals alike.
NEW FLOOR PLAN
The exhibition space with an entirely new floor plan will go
beyond the customary repartition into four macro areas:
heating; cooling; water; and energy, which in recent years
has characterised the industry segments present at MCE.
From heating to tools and hardware, from air-conditioning
to refrigeration and ventilation, from sanitary technology to
water treatment, from renewable energy to home and building
automation and electric mobility.
Massimiliano Pierini, managing director at Reed Exhibitions
Italia, says, “In the new exhibition floor plan, some product
sectors are now closer to others – thanks also to the linear
structure of the halls of Fiera Milano – to guarantee continuity
concurrently with a logical subdivision making the different
commodity areas identifiable and of course, making the trade
show easy for our visitors to get to see. I’m confident the
entirely new layout will portray the present and future trends
of the market better.”
The event is a unique opportunity for all companies,
whether market leaders or start-ups, to liaise with new
partners and clients alike, with the goal of expanding the
company’s image and business regarding the vast and
diversified audience visiting MCE.
The additional programme of the show includes a number
of versatile events including a conference and business area.
For more information and to register, visit:
https://www.mcexpocomfort.it/en/. RACA
www.hvacronline.co.za
RACA Journal I March 2020
15