RACA journal January 2021 | Page 28

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Events and Exhibitions
conditioning the whole year round . For a whole year , companies can reach everyone interested in sanitation and HVAC with their profiles at the event website .
Naturally , this profile can be updated , modified and extended at any time . Over one million visits for this period means that ISH Contractor will be the world ’ s biggest catalogue for the sanitation and HVAC world . Additionally , content for the sector will also be available there . The heart of event is the ISH digital platform , the virtual live event from 22 to 26 March 2021 .
There , all exhibitor activities will be brought together and intelligently linked to the various services offered by Messe Frankfurt . On offer are three packages – Basic , Advanced and Premium – each with a variety of different features . For young , innovative companies , there is a special Start-up Package .
“ While seawater air-conditioning has a higher initial investment cost , energy costs to operate the system are low .”
In common with ISH Contactor , all packages include an attractive exhibitor presentation with products , information and contact details but with the addition of a chat function and 1:1 video calls , which exhibitors can use to communicate with customers . The most important feature : the intelligent , AI-aided matchmaking with appropriate business contacts for lead generation .
Rounding off these central features will be live streams and on-demand relays of items from the programme of events , as well as an appointments system for online meetings with exhibitors . During the event , all features will be available around the clock , in all time zones worldwide , and thus give visitors the chance to benefit from all lectures , press events , product shows , presentations , and special shows , regardless of time or location .
In September 2020 , the patrons of the fair – the Federation of the German Heating Industry ( BDH ), the Association of Air Conditioning and Ventilation in Buildings ( FGK ), the German Sanitary Industry Association ( VDS ), the German Sanitation , Heating and Air Conditioning Association ( ZVSHK ) and the German Association for Energy Efficiency in Building Services ( VdZ ) – gave their unanimous support to holding ISH as a digital event and are backing ISH digital to the hilt . RACA

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RACA Journal I January 2021 www . hvacronline . co . za