Events and Exhibitions
ISH DIGITAL 2021 :
FOCUSING ON MATCHMAKING AND LEAD GENERATION
After many attempts to host the traditional event and further suggesting to host a hybrid event , ISH 2021 organisers turn to digital on the back of persisting pandemic side effects .
How will this event work , what value add will there be in the new format and how exhibitors and visitors can take part was announced during a press web dialogue at the end of October 2020 .
The world ’ s leading trade fair for water , heating and airconditioning is branching out in new directions and will take the form of a digital event from 22 to 26 March 2021 . The aim : to bring together and connect all of the sector ’ s experts for five days .
Wolfgang Marzin , President and Chief Executive Officer of Messe Frankfurt said , “ Over recent weeks , we have worked extremely hard to make ISH 2021 the main platform for doing business and imparting knowledge in the sanitation and HVAC sector . If it is not possible for us to hold a physical event in Frankfurt , we will simply take ISH to people at home and focus on doing that what we could always do best : bring together demand and supply , convey knowledge , generate new impulses and reveal solutions .”
There are two modules for exhibitor participation : ISH Contactor and ISH digital platform 2021 . ISH Contactor is the international hub and search engine for water , heating and air-
Messe Frankfurt
ISH 2021 will simply be taken to the participants and focus will continue on doing what organisers could always do best – bring together demand and supply .
www . hvacronline . co . za RACA Journal I January 2021 25