www. refrigerationandaircon. co. za RACA Journal I August 2025 21
Events and Exhibitions
marketing strategies of the organisers, such as widespread marketing collateral supplied to exhibitors to disseminate within the market. The company was showcasing the iZone control system among other automated solutions and pointed out that the visitors were of exceptional quality, being decision makers with buying power.
Kavir Sewlall, Danfoss account manager IDS, also shared his positive experience, noting that engaging with customers had been great, showcasing Danfoss ' global technologies for local implementation. He said that the investment in the company’ s exceptional exhibition stand for FRIGAIR 2025 had been worthwhile, noting“ valuable conversations” with customers where“ out of the box thinking” had helped to solved industry challenges. The overwhelming industry excitement among exhibitors and visitors at the expo was almost tangible in the energy reverberating through hall 5 and 6 for a full three days as conversation collided with the sounds of industry demonstrations and technology working towards a more sustainable future. RACA
There was a strong Chinese presence.
Visitors signing up for Cold Link Africa.
LSE took full advantage of FRIGAIR.
RPM consulting engineers hosted a lunch during FRIGAIR.
www. refrigerationandaircon. co. za RACA Journal I August 2025 21