QYR Market Research Global Gift Cards market research | Page 4

QYResearch
There is an increasing demand for gift cards in the corporate
sector across the globe. Companies are offering incentives to
employees in the form of gift cards to recognize employees’
contributions and achievements. Approximately 25% to 35% of a
merchant’s gift card revenue is driven by B2B sales of gift cards. A
growing adoption of gift cards in the corporate sector is one of the
primary drivers pushing the global gift card market. Gift cards are
gaining more popularity as compared to gift vouchers owing to
several benefits offered by these cards. Gift cards can be used
more than once owing to the partial redemption option, wherein the
remaining balance can be carried over for future purchases.
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