QYR Market Research Global Gift Cards market research | Page 3

QYResearch
A gift card (also known as gift certificate in North America, or gift
voucher or gift token in the UK) is a prepaid stored-value money
card usually issued by a retailer or bank to be used as an alternative
to cash for purchases within a particular store or related
businesses. Gift cards are also given out by retailers and marketers
as part of a promotion strategy, to entice the recipient to come in
or return to the store, and at times such cards are called cash
cards. Gift cards are generally redeemable only for purchases at
the relevant retail premises and cannot be cashed out, and in some
situations may be subject to an expiry date or fees.
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