QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 33

What compelling question am I seeking to answer?
What Problem / Need am I solving?
Who has the problem / need?
Who is willing to pay for a novel solution?
Who can afford and will actually be motivated to purchase?
Defining our questions better helps with framing of our target
customer need / problems.
Market validation of your business will rely heavily on your
understanding of the questions your addressing in your
customers’ mind.