QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 31

QUESTIONS that define a QUEST
Of Identity: Who Are We and Why Are Special? Why Do We Matter to
Customers?
Of Purpose: What Do We Exist to Achieve? What is our Purpose? What
Drives Us To Excel?
Of Challenge: What If We Could Be Number 1 in our Market? What Would It
Look Like…?
Of Customers: Why Would I Buy From You? What Jobs Do I Get Done ..?
Why Would I Come back? Why Would I Tell My Friends About You?
Of Necessity: How Can I Turn This Business Around To Be Viable? How
Can I Compete and Get More Customers?