QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 102

Somaly - Beauty Treatment Entrepreneur UNDER- STANDING: • • • • Create Survey /Feedback Form for existing customers (hand-out in the Salon) - ask what they wish Phnom Penh Beauty Salons would offer to customers. Research what market leader companies are offering in Thailand and Singapore - get product brochures and technical data reports. Based on Customer feedback and relationship insights: Short-list they key products / services that customers want more of in terms of beauty treatments Conduct field research on what competitors are offering in terms of quality equipment and technology solutions