QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 102
Somaly - Beauty Treatment Entrepreneur
UNDER-
STANDING:
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Create Survey /Feedback Form for existing customers
(hand-out in the Salon) - ask what they wish Phnom Penh
Beauty Salons would offer to customers.
Research what market leader companies are offering in
Thailand and Singapore - get product brochures and
technical data reports.
Based on Customer feedback and relationship insights:
Short-list they key products / services that customers
want more of in terms of beauty treatments
Conduct field research on what competitors are offering
in terms of quality equipment and technology solutions