COVER STORY
THE POWER OF UNIFIED COMMERCE IN A DIVIDED WORLD
In an era characterized by divisions , both in terms of global landscapes and technological advancements , a groundbreaking convergence is underway where omni-channel retail solutions and e-commerce management systems seamlessly merge to give birth to ' Unified Commerce ’ – a transformative technology that drives better customer experiences and internal efficiency . In this cover story , we delve into the insights provided by Neev Ahuja , Director – Strategic Initiatives , and Veer Ahuja , Solution Director - E-Commerce , both dynamic leaders at ETP Group , regarding the pivotal role of unified commerce in a future where retail transcends boundaries , creating a synchronous shopping experience across all touchpoints .
Neev Ahuja , Director of Strategic Initiatives at ETP Group , drives innovation and market engagement for the company . He possesses a deep passion for retail and e-commerce and is driven to make high impact contributions to these fields , with a particular focus on enhancing the consumer experience .
Educated in the UK and Singapore , Neev has spent time in all departments at ETP to understand the entire lifecycle of technology in retail . He envisions a future where retail and e-commerce seamlessly converge , offering consumers a unified and personalized shopping journey across various touchpoints . The mission is to empower retailers with transformative technologies that streamline operations , optimize inventory management , and enable seamless customer interactions . By harnessing this expertise and passion , he strives to elevate retail and e-commerce , ultimately creating a more immersive and enjoyable shopping experience for consumers and a more profitable and sustainable enterprise for retailers worldwide .
Veer Ahuja is the Director of Solution Architecture for Ordazzle , ETPs e-commerce platform .
With a Master ' s Degree in Economics and Business Management from Heriot-Watt University in Edinburgh , UK and 8 years of experience in retail , omni-channel and e-commerce technology , Veer has spent time across all departments in ETP , focusing heavily on R & D , Consulting , and Solutioning . Veer is keenly interested in the evolution of e-commerce and physical retail , and the convergence of these into a cohesive experience for consumers . He sees this being done through new cutting-edge technology , and is keen to witness and experience how retailers , manufacturers and distributors around the world adapt to it to create a seamless customer experience .
When he isn ' t working on digital transformation , he enjoys scuba diving , playing football , watching MMA , keeping fit , and spending time with his family and his dog .
In a world grappling with geopolitical differences and market variations , Unified Commerce has gained prominence as a strategic imperative for embracing unity amidst diversity . According to Neev Ahuja , " Unified Commerce is not just a business approach ; it ' s a philosophy that brings together disparate elements into a cohesive whole . It ' s about breaking down barriers – people , economic , geopolitical , technological , or conceptual – to create a seamless and immersive customer experience . Businesses must adapt pricing , discounts , and accessibility strategies to bridge gaps ."
Veer Ahuja echoes this sentiment , adding , " Businesses no longer operate within the confines of individual markets . They have expanded globally , across online and offline channels , and today ’ s customers expect a consistent experience regardless of where they engage . Unified Commerce responds to this demand by unifying online and offline channels and creating long-lasting connections ."
ETP - THE JOURNEY TO CREATING AMAZING CUSTOMER EXPERIENCES
For over 30 years , ETP Group , an Omni-channel Retail Software company has been successfully serving market leaders in 24 countries across the Asia Pacific , India and the Middle East regions . It has been the pioneer of innovation in enhancing the overall shopping experience for retail customers across channels . Its integrated solutions seamlessly bridge the gap between physical stores and online platforms , creating a unified and delightful shopping journey .
ETP V5 : ELEVATING RETAIL PERFORMANCE
ETP ’ s omni-channel retail software solution , ETP V5 offers several direct benefits to retailers that have been realized by converting
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