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PHILIPPINE RETAILING
DOT , PRA Collaborate on Micro Retail Tourism 2.0 : Igniting Essential Innovations and Product Enhancements
The Department of Tourism ( DOT ) and the Philippine Retailers Association ( PRA ) joined forces to formalize their commitment to the implementation of Micro Retail Tourism 2.0 : " Essential Innovations and Product Enhancement ." This groundbreaking initiative aims to establish a robust ecosystem that fosters the growth of Micro , Small , and Medium Enterprises ( MSMEs ) operating in the retail and tourism sectors .
Recognizing the critical role of MSMEs in the Philippine economy , the collaborative effort between the DOT and the PRA seeks to empower these businesses by assisting them in enhancing their products and services , refining their marketing strategies , and meeting the ever-evolving demands of consumers . With Micro Retail Tourism 2.0 , the DOT and the PRA are poised to usher in a new era of growth and innovation within the retail and tourism landscape .
PRA President , Rosemarie B . Ong , expressed her enthusiasm for the initiative , stating , " We want to provide our MSMEs with the necessary support to develop their products and services , strengthen their marketing capabilities , and implement vital product enhancements that resonate with the needs of discerning consumers ."
The momentous memorandum of understanding ( MOU ) signing took place on May 24 , 2023 , at the esteemed premises of the Department of Tourism . The ceremony was graced by the
The Philippine Retailers Association ( PRA ) - Cebu Chapter proudly announces the induction of its newly elected directors and officers during a Membership Meeting held on May 24 , 2023 , at City Stores Plaza , Cebu City . Led by its President , Christian Paro-an , the new set of officers is poised to steer the chapter toward greater success and growth .
The induction ceremony was graced by Cebu City Mayor Michael Rama , who commended the PRA-Cebu Chapter for its significant contributions to the local retail industry . Mayor Rama emphasized the importance of collaboration between the public and private sectors in driving economic development and ensuring the prosperity of Cebu City .
The newly elected officers of PRA-Cebu Chapter include Mr . James Co as Vice President for Business Development , May Tan Go as Vice President for Membership , Jay Fernandez as Vice President for Ways and Means , Camille Aldeguer as Vice President for Finance , Jane Ong as Secretary / Treasurer , Robert Go as Chairman of the Board , and Chester Lim as the Past President . Atty . Paul Santos , PRA Chairman and President of Picture City , led the induction ceremony , inspiring the new officers and members
presence of prominent dignitaries including DOT Undersecretary Shahlimar Tamano , DOT Assistant Secretary Ma . Rica Bueno , PRA President Ms . Rosemarie B . Ong , and PRA Assistant Secretary General Ana Marie Miranda .
By forging this strategic alliance , the DOT , and the PRA aim to bolster the competitiveness and sustainability of MSMEs in the retail and tourism sectors . Through collaborative efforts , innovative strategies , and valuable resources , Micro Retail Tourism 2.0 endeavors to drive economic growth , foster job creation , and unleash the full potential of Filipino entrepreneurs .
Newly Elected Directors and Officers Inducted into PRA-Cebu Chapter
to uphold the highest standards of professionalism and commitment to the retail industry .
With a dynamic leadership team at its helm , PRA-Cebu Chapter is poised to enhance the retail landscape in Cebu City , promoting collaboration , innovation , and sustainable growth within the sector .