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PHILIPPINE RETAILING
SONIC BRANDING AGENCY HOMONYM LAUNCHES MUSIC PARTNERSHIP WITH PHILIPPINE RETAILERS ASSOCIATION
Manila-based agency Homonym , pioneers of Sonic Branding in the Philippines , has officially partnered with the Philippine Retailers Association ( PRA ). This bright and promising sound adventure kicked off with the launch of PRA ’ s very own Sonic Identity and Brand during their Q1 General Membership Meeting last March 16 , 2023 .
Homonym Founder and CEO Mike Constantino had this to say about the launch : “... with PRA being the pulse and voice of the retail industry for the past 46 years , there was so much rich history to build on when we created their Sonic Logo . And we ’ re beyond grateful to be able to literally give them that pulse and voice through Sonic Branding .”
Crafted via Homonym ’ s home studio , Sunny Side Sound , the PRA ’ s Sonic Logo will be utilized in their social content , walk-in music for their board of directors and executives and upcoming events like the 29th National Retail Conference and Stores Asia Expo ( NRCE ).
not necessarily associated with our usual music and audio world . The PRA is a perfect example of us reaching out to help retailers – respected marketers and branding professionals themselves – utilize the power of sound to uplift customers / store staff to help generate more sales .”
The collaboration opens the doors for active PRA members to utilize Homonym ’ s services at a preferred rate . The sonic agency can help retailers strategize and create their brand ’ s sound and differentiate themselves in this highly competitive space . They ’ re also providing their fully-digital plug-and-play Music Curation Service . This includes real-time uploading of retailers ’ messages – which Homonym ’ s studios also produces in-house – featuring meticulously curated international and local hits ( made possible by PRA ’ s long-time partnership with FILSCAP ).
Active PRA members can reach out to the PRA secretariat at info @ philretailers . com or to Homonym at yo @ homonym-inc . com for inquiries and opportunities .
PRA Secretary General Evelyn Salire explained the value and importance of the partnership : “ We ( PRA ) are always on the lookout for the latest innovations and technologies to help our members achieve their goals . Mike and I reconnected during the pandemic as we were curious how music can help our members refresh their stores and establishments after a tough past couple of pandemic years . We , along with our members , are excited to be on this audio journey with Homonym .”
Constantino adds : “ 2023 has been a year of Homonym exploring more collaborations , especially with industries and fields that are
The Role of Experience and Innovation in Leading Family Businesses in Retail
LET ’ S TALK RETAIL EPISODE 34
While experience and innovation are often seen as separate concepts in the business world , combining them can lead to tremendous growth and success for companies . As the retail industry continues to evolve , the ability to adapt and innovate is becoming increasingly important . But how can businesses balance the need for innovation with the benefits of experience and established practices ?
Let us provide you with an insightful discussion on the topic through PRA ' s Let ' s Talk Retail 34th episode , which features Neelam Gopwani , the Managing Director of House of Branded Lifestyle , Inc . ( HOBLI ). In this episode , we delve into the ways that businesses can harness the power of experience and innovation to achieve success and drive growth in the dynamic retail landscape .
Also , Neelam shared her insights on the post-pandemic retail landscape , highlighting the need for businesses to adjust and adapt to the new reality .
( From left to right ): PRA ’ s Ivan Verzonilla , Mayan Sangil , Ana Marie “ BM ” Miranda , Evelyn Salire with Homonym ’ s Mike Constantino , CJ Araneta and Cham Perillo
According to Neelam , the pandemic has blurred the lines between online and offline retail , creating a new business model where both channels are intertwined . As businesses continue to navigate the challenges of the post-pandemic era , it is crucial to embrace digital transformation as a key driver of success .
When asked if online will replace the brick and mortar stores , she said “ online will not replace the brick and mortar . When it comes to the culture of the Philippines , it ’ s not a shopping experience ... you don ’ t go just to buy a certain thing , you are in the mall to experience a lot of things – whether it is a movie or dining out .
That shopping experience is very important , you just need to make a way to merge the both of them , to make it one business model instead of two .”
On the other hand , to learn about Neelam ' s insights on using influencers to reach your market and achieve sustainability goals , check out the PRA ' s Let ' s Talk Retail 34th episode on their YouTube channel and Spotify account . By tuning in , you can gain valuable knowledge on how to effectively adjust and adapt to thrive in the constantly evolving retail landscape .