Q Golf - Official online magazine for Golf Queensland Summer 2012 | Page 4

NEWS
Club Membership Drive
Golf Queensland has recently
finalised the development of
creative marketing materials to
assist the implementation of a
membership drive at golf clubs
around the State.
This marketing campaign
supports Golf Queensland’s
vision of ‘more people, playing
more golf’ as it is to be used
by golf clubs to attract nonmembers to their club. The
campaign has been established
with the aim of assisting
clubs address the decline in
membership numbers that many
are experiencing.
The promotional concept
‘drop in more often’ will target
the casual golfer who has a
desire to play more often. The
advertising concept is designed
to be eye catching, motivating
and easy for clubs to implement.
Ease of display has been a
key consideration, taking into
account the various and diverse
physical environments in which
the material is to be used.
Golf Queensland will provide
a complete package for
marketing of membership,
including advertising materials
and information to assist with
implementation of the campaign.

The total package clubs will
receive reinforces the need for
clubs to consider what they are
offering new members and how
they are offering it.
The materials have been included
in a comprehensive marketing
package designed to help clubs
target casual golfers and others
who currently play or frequent
golf clubs. Ideally, the campaign
will help to stimulate interest
in membership and encourage
enquiry by casual golfers. Golf
Queensland is simply providing
marketing collateral to fit in
with clubs’ new or existing
membership attraction strategies
and it is up to clubs to implement
the campaign how they see fit.
Make sure you look out for the
‘Drop in More Often’ campaign
at clubs around Queensland
this summer!
If your club is interested
in the Club Membership
Drive Campaign, go to www.
golfqueensland.org.au and
fill out the expression of
interest form.
If you would like more
information, please call the
Golf Queensland office on
[phone].

4 Q Golf Online Summer 2012

www.golfqueensland.org.au