Key Activities in a Daily Take Five Meeting
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Smaller-themed events are also an effective way to drive
traffic without investing too much time and money. Chase’s
Calendar of Events is a great resource for creating small events.
Chase’s is the authoritative guide to special occurrences, holidays, anniversaries, religious observances, sporting events, and
more from around the world.
For example, August 15th is National Best Friend’s Day. An
entrepreneur could use this “holiday” to host an event, inviting
customers to bring their best friends to visit the business that
day. Customers are offered a small gift, food and drinks, and
there are special product and service offers. Not only can it be a
great sales day, but the entrepreneur can also gain a number of
new customers.
3.
What key drivers do you see that will specifically
affect spa retail and spa consumer spending?
As always, consumer confidence and the stock market will
impact consumer spending. This is exactly why entrepreneurs
need to focus on value and the customer connection.
There are two paths to take when consumer spending
is affected.
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Review all the information the team needs to have a successful
day, and make sure they are focused, motivated, and ready
to go.
Share all of the information the employee needs to be
successful that day. Reviewing it live ensures understanding.
Determine what each employee will focus on developing and
improving that day by coming up with a “One Thing” list which
could look like this:
Employee #1: Use more open-ended questions when first
engaging customers.
Employee #2: Suggest additional products without
asking the customer.
Employee #3: Come out from behind the counter
before engaging customers.
4.
What is the best way to grow your sales force
or front desk staff?
Great question! The best way to grow the staff is to make
each person’s development and growth a daily priority and
focus. Don’t try to develop the team as a whole, because
FIRST PATH: To discount products and services with coupons and flash
sites like Groupon, Living Social, etc.
Although this has been effective for some companies and usually results in a
short-term bump in sales and new customers, you do run the risk of commoditizing your own products and services and a perceived lower value o