Pulse Legacy Archive October 2011 | Page 11

 experienceispa.com 12 IN EVERY ISSUE 2 From the Chairman 6 Pulse Preview 10 Pulse Points 12 Member Profile: eforea: spa at Hilton Launching a Global Spa Brand BY GIANNINA SMITH BEDFORD 22 Member News The cool happenings and newsworthy events from ISPA members. BY SHELBY JONES 46 53    50 50 Conference Update 53 New Spa Resources 54 Snapshot Survey 56 Focus on the Foundation 57 ISPA News 62 Ad Index 63 What’s on Your Desk? JAIME HUFFMAN Executive Spa Director, The Grove Park Inn Resort & Spa, Asheville, North Carolina 64 End Notes ABOUT THE COVER The spa industry’s message of wellness continues to reach a global audience. While culture and economics may create differences in their preferences and spending habits, they speak a common language as far as rising expectations on their spa experience is concerned. This Pulse issue offers a snapshot of today’s discerning spa consumers. COVER PHOTO © SHUTTERSTOCK October 2011 ■ PULSE 9