STARTUP
STORIES
To achieve success in the spa
industry, a company needs
more than just an ultra plush
building or a creative logo.
Spas and vendors alike must
hone in on the talents of their
TALES
OF
Humble
Beginnings,
Struggles
AND
Success
BY CHRISTINE SCHILLING
employees, their marketing
efforts, their ability to meet
their customers’ needs and to
turn their weaknesses into
strengths.
Many of ISPA’s spa and
resource partner members
started out small and overcame difficulties before
becoming the successful
industry leaders that they are
today. These companies
achieved success in business
by implementing innovative
business strategies, employing the best in the industry,
expanding services and
product lines to meet
demands and utilizing the
resources available to them.
32 PULSE
n
November 2012