Pulse Legacy Archive November 2012 | Page 34

STARTUP STORIES To achieve success in the spa industry, a company needs more than just an ultra plush building or a creative logo. Spas and vendors alike must hone in on the talents of their TALES OF Humble Beginnings, Struggles AND Success BY CHRISTINE SCHILLING employees, their marketing efforts, their ability to meet their customers’ needs and to turn their weaknesses into strengths. Many of ISPA’s spa and resource partner members started out small and overcame difficulties before becoming the successful industry leaders that they are today. These companies achieved success in business by implementing innovative business strategies, employing the best in the industry, expanding services and product lines to meet demands and utilizing the resources available to them. 32 PULSE n November 2012