[ Web site: eyesandfeet. com ]
Tools
OF THE TRADE
APPS, BLOGS, GADGETS, BOOKS AND ALL THE LATEST BUSINESS TOOLS.
[ Web site: eyesandfeet. com ]
@ SwissSkinRepair: We are so excited to be at @ ISPA2011 in November 4 the first time! Breakthrough, patented products, anti-aging, stretch marks & scars. # 644
@ ISPA2011: Great write-up on @ NeumaBeauty healthy 4 hair / environment products. Get a sample in a Conf room drop + visit booth 520 exm. nr / nV5Ive
@ SaltSpa: Crunch time! Salt of the Earth is finalizing designs on our new travel packaging! Launching at @ ISPA2011 in # vegas # innovation
@ SpaSoft: @ ISPA2011 SpaSoft is always excited to be a part of this great event, especially as a sponsor!
How many of your competing day spa’ s customers have checked-in to Foursquare? Were there over a hundred spa consumers that bought your competitors’ latest Groupon deal? How many Facebook followers have added their stamp of“ Like” approval on a latest promo post?
All these are available on eyesandfeet. com. This tool is easy to use and offers two modules: 1) See and, 2) Do. Start with the See module by plugging in your business type and location( currently limited to major U. S. cities as it is currently still in its beta version). This will quickly pull up the competing spas in your neighborhood to give you a good look of how many current businesses you are sharing the market pie with. It also shows a map to give you a visual idea of how close they are to your business.
Proceed to sign up to access the Do module which gives you an actionable plan on how to accelerate your social media presence. It also provides local news and Twitter feeds that are trending in real-time. That way, you get inspirations from all places on what marketing promo to run( e. g. Bourbon Facial in time for Derby week) and even update your social media posts without leaving the Web site. The best part is that it also provides a metric tool called S. N. O. R. T which stands for Social Network & Other Relevant Tools. S. N. O. R. T uses a scoring system to measure your comfort level and usage of social media so you may benchmark your performance against your competitors.
Do you have a favorite business book, blog, app, gadget or software that’ s making your work life or running a spa easy? Let us know. WE’ D LOVE TO FEATURE YOU IN THIS SECTION.
TWEETING ABOUT...
THE ISPA EXPO
Find out what the Twittersphere is dishing out in 140 characters or less.
@ Gramercy1: Can’ t wait to show off SpaBooker @ ISPA2011 especially w / our booth right next to the entrance! Come & see us # iSpa
@ ISPA2011: Did u know
5 % of @ Project _ Iris goes to help fight hunger? Thank them 4 giving back & ck out their products at booth 739.
FOLLOW US ON TWITTER @ ISPADoYou and @ ISPA2011 or check the live ticker on digital Pulse at experienceispa. com.
November 2011 ■ PULSE 77