Pulse Legacy Archive November 2011 | Page 17

FASTFACTS When Terry-Lopez started her small day spa, department stores were then calling free demonstrations of cleansing in their chairs a “facial.” According to her, education was key in teaching early spa clients of the real benefits of a full-pledge spa treatment. changes are going on in our industry that can meet the demands of our guest.” Besides renovating her spas (she recently added a relaxation room to Clear Lake and is working on one for Deer Park) to meet these demands, Terry-Lopez also frequently revamps the treatment menu. “If life is good, our skin-care services known for their positive results rank very high, but if the economy shifts downward, guests are coming in and wanting to hang out longer to rejuvenate,” she says. Reading an Ayurveda treatment book on the practice’s healing value and hearing her guests often noting a lack of energy, she added the now-signature Ayurveda pedicure, in which technicians identify their client’s body type and use corresponding herbs and essential oils along with an Ayurveda massage to help restore its balance. “We hear all kinds of results after these pedicures,” TerryLopez says, relating that one of their guests called and said she was so energized, she spent half the night cleaning her closets, when before, she had been feeling really drained. They are now working on a body service using the Beyond Beaute Day Spa's Ayurveda pedicure is one of its signature treatments. same concept. One constant on Beyond Beauté’s menu is its facial, offered on three levels: European-style, which uses green, organic products for a light surface exfoliation and galvanic and high-frequency currents to stimulate and penetrate treatment ampoules; medi-style, including progressive facials and facial peels that use enzymes and acid peels; and muscle-toning and firming, which include the use of LED light therapy, microcurrents and high-frequency, polarized currents. Another, less welcomed, constant, at least it seems like one since the past year, is the changing economy. In the midst of the recession, she has had to eliminate the company’s $15,000 employee-appreciation party, shut down November 2011 ■ PULSE 15