2012 Spa Activities
All Spas
Added new brand(s) to
the spa’s retail offerings
Decreased the number of
treatment offerings
81%
20%
43%
39%
32%
Expanded company’s
sustainability practices
Increased the number
of treatment offerings
Offered online
appointment bookings
Partnered with a local
physician or health facility
15%
Promoted the health benefits of
visiting a spa in marketing messages
42%
35%
Provided performance
bonuses to employees
Renovated the spa
Renovated the spa’s retail area
Tracked customer’s preferences
25%
28%
32%
Used social media to promote
last-minute appointment bookings
Used iPads or tablet devices
within the spa operations
T
47%
16%
his chart was taken from the December 2012 ISPA Snapshot Survey
which looked back at