Pulse Legacy Archive March / April 2012 | Page 58

Change in Spa-Goers in 2011
All Spas
Increase in percentage
of male guests

29%

Increase in percentage
of local guests

42%

Increase in percentage
of out-of-town guests

21%

Increase in percentage
of repeat guests
Decrease in percentage
of male guests

41%
3%

Decrease in percentage
of local guests

10%

Decrease in percentage
of out-of-town guests

9%

Decrease in percentage
of repeat guests
None of the above

8%
13%
December 2011 ISPA Snapshot Survey

56 PULSE

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March/April 2012