Health altruism an opportunity to drive critical societal change
Changing the conversation on the health economics piece
Health altruism an opportunity to drive critical societal change
Helping others more motivating than personal gain
Triggers of action in personal health advocacy
43 % 28 % 24 % 23 % 21 % 19 % 10 % 14 %
Realizing the longterm health of another person would improve |
Making a personal commitment to help others |
Experiencing a significant life event |
Reading or hearing information in the news |
Receiving praise or recognition |
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|
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Fearing the loss of a relationship |
Joining a support network |
None of the above |
Data from the Edelman Health Barometer 2011
luxury to a must-have, and create a culture of spa which becomes part of [ everyone’ s ] overall health and wellness regimen? How can you galvanize clients to go out and share with their own network? How can you leverage technology and social media platforms to create a conversation of the importance of spa?
P: What’ s on your“ must-read” list? P: The Fountainhead by Ayn Rand.
P: Where’ s your go-to place for inspiration? P: Bikram yoga. I discovered this by accident seven years ago when I was on vacation and couldn’ t find a health club. I’ ve been addicted to it ever since! I really get to do a lot of great thinking when I’ m meditating in a hot room.
P: What’ s your latest beauty discovery? P: I’ m in love with bath products. I’ m the ultimate spa consumer, and can’ t even begin to tell you how much I love all of my Kneipp bath products.
P: How do you live the spa lifestyle? P: I have two daughters and we create spa nights or spa weekends at home but I also take them to spas and expose them to spas nearly on a weekly basis to teach them early the importance of relaxation and of taking care of themselves. ■
FROM A PR STANDPOINT how can spa leaders tell the story of wellness to the general public? Visit digital Pulse at experienceispa. com to read Pfahler’ s advice.
TO DISCOUNT OR NOT TO DISCOUNT?
Changing the conversation on the health economics piece
“ I think economics is always important to people, especially now, given the fact that we are not in the healthiest of economy. That being said though, I think spas can change the conversation about the economics piece. While spas can certainly be perceived as expensive and a luxury, I would be curious to understand what the economic benefit of going to a spa is.
What can the spa industry do in terms of leading the conversation on the health economics of visiting a spa? How much money does one save on the back end if it’ s really contributing to one’ s health and wellness? For example, if I go to spas five times a year, what is the ultimate health savings that I’ m getting as a result of not having to go to a doctor? It would be interesting to work with an economist or other leaders in the space to come up with a narrative on the spa health economics. I think this will be a very interesting place for the spa industry to go.
It would also be interesting to think about reimbursement opportunities for spas. Can people be reimbursed for a spa treatment to relieve a chronic condition? In the same way that companies see the benefit of wellness programs for their employees, everyone benefits when everyone in the society is healthy,” says Pfahler.
March / April 2012 ■ PULSE 21