interchangeable treatment heads to deliver multiple therapies according to the client’ s skin-care needs.
Barry McCaffrey, national sales director, hotel & spa division, of Clarins has also seen this expectation for personalized products.“ I’ m seeing a sea of change in the expectation levels of consumers across all segments,” he says,“ but Baby Boomers in general have a very high level of expectation for product performance.”
To meet this expectation, Dr. Oliver Courtin Clarins created the My Blend facial care collection that allows consumers to incorporate active ingredient boosters into their base treatment formula. The eight boosters provide energizing, hydrating, healing, destressing, soothing, trouble-shooting, and revitalizing effects. One of these super boosters can be added into one of eight different skin-care formulas“ for the ultimate customization and targeted care,” says McCaffrey.
Trend: Merging of Spa and Health Care
“ I think we are starting to see a recognition that, in the face of a severe illness or other medical catastrophes, strong medications and / or invasive procedures are often needed and can be lifesaving,” says Dr. Brent Bauer, FACP, director, complementary and integrative medicine program at Mayo Clinic.“ But we are also learning that the same approaches used to treat illness are not necessarily the best for preventing illness. This is the perfect opportunity to broaden our cultural approach to health and integrate the best of conventional medicine with the best of such health-promoting approaches( i. e., health care and spa working together).” In the end, keeping up with the trends is good( and necessary) for business, but the players involved need to stay true to their primary mission, says
Koronczay: To provide consumers effective products and treatments to make them look and feel their best,“ whether that falls within a trend pattern or not.” n
READ digital Pulse at experienceispa. com to get more insights from Dr. Brent Bauer on the inevitable fusion of spa and health care.
What’ s Trending?
One hot topic in the beauty arena lately is the BB cream, short for“ Blemish Balm” or“ Beauty Balm.” Historically, the BB cream was developed in the 1950s by a German dermatologist, Dr. Christine Schrammek, as a treatment cream for patients who have undergone a peel or laser surgery. It was only in the mid-1980s when it was brought to Japan and South Korea that BB creams became such a hot beauty commodity, thanks mainly to Korean celebrities who have endorsed the product. But what’ s all the fuss? BB cream’ s claim to glory is its all-in-one benefit: Moisturizer, sunblock, primer and foundation. Since it has been introduced in the U. S. and in Europe last year, beauty bloggers, editors and the media were all over the new beauty trend. It remains to be seen if the BB cream craze will last, but this“ beauty commotion” points to an ever-growing consumer need for a fully beneficial and multi-tasking beauty product.
32 PULSE n June 2012