TAC Informationstechnologie GmbH Thomas Roessler
devices builds additional opportunity for
consumers to improve and maintain their
beauty regimens,” she says, adding that
this was the key driver for the company to
launch its NuFACE Trinity Facial Toning
Device which guests can
take home with them.
Using microcurrent
technology, the
device fits
Assistant suite that are
intended to directly serve
the guest rather than the
spa’s staff.”
New additions to its
software include a
mobile assistant component that allows
spa-goers to have an
end-to-end relationship
with the spa via their
mobile devices. Like
ResortSuite, it creates apps for spas to
help sell more treatments, products and
gift certificates by enabling spa-goers to
purchase them without ever having to
call or visit the spa. It can also alert spagoers via text about newly available spa
treatments, recommend additional compatible services to add on as well as
remind them of pending appointments.
“It has become critical to meet spagoers in the many places they live their
digital lives,” says Roessler. “Companies
who are not visible in at least a few of
[today’s] social channels may effectively
not exist for many spa-goers.”
Trend: Customization
for At-Home Spas
“Consumers will always want the customized, personal treatment they find at
fine resorts and spas,” says Lisa Robinette,
public relations manager of NuFACE. “If
anything, the introduction of [at-home]
June 2012
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