SpaRitual founder Shel Pink
Shel Pink, founder of SpaRitual, agrees.“ I believe that slow is the new shape of sustainability,” she says.“ There is a global movement against acceleration. We are burnt out, stressed out and diseased. We need to slow down so that we have the opportunity to reflect and reconnect to make conscious, mindful decisions where health, wellness and the quality of life are priorities.”
Slow money, slow design, slow cities, slow travel and now, slow beauty— these are just some examples of slow practices consumers are now adopting, according to Pink.
“ Slow beauty is an authentic approach to beauty,” Pink says. The concept views beauty as originating on the inside, where it can be enhanced by taking care of oneself both physically
FAST
The biodynamic
FACTS process follows the lunar cycle to plant seeds and harvest crops to ensure the most nutrient-rich ingredients are produced. and spiritually; the results are naturally reflected on the outside.
SpaRitual believes in the movement so fully that it plans to relaunch its brand( at the 2012 ISPA Conference & Expo) with the message“ Slow Beauty for a Fast World,” with collections, products and scent stories and protocols that reflect the concept.
“ Spa and slow beauty have an intrinsic connection,” says Pink.“ Process over end-product is an important factor contributing to this change in focus.”
Trend: Smart Solutions
For Diane Trieste of Under a Tree, introducing modifications in order to fit modern-day expectations is something the spa industry has always done. The WaveMotion Bodywork table, for which Trieste provides training, is a current example of modern-day modification. The table, distributed in North and South America by SpaEquip, Inc., rotates 360 degrees, rocks side to side, and tilts up to a seven-degree incline or decline to facilitate fluid movement and deep relaxation.
A new massage technique was also developed to work in tandem with the table. Inspired by Hawaiian Lomi Lomi, Shiatsu, Thai massages; physical therapy
osteopathy; and Trager work, the technique provides rotating and rhythmically induced rocking movements enhanced by the table to give clients a sensation similar to floating in water.
Offering one-of-a-kind technology will help consumers decide on your spa, says Dean Langdon, director of corporate spa accounts for Edge Systems.“ Consumers will be more impressed with patented technology— something that cannot be found just anywhere,” he says.“ While invasive, drastic procedures work, consumers expect that with new technology comes a new method with less pain, downtime and more natural results.”
As a modification to its HydraFacial system, Edge Systems recently released its HydraFacial Touch, which enhances the original non-invasive treatment by offering expanded treatment protocols and multiple modalities including LED light therapy and lymphatic drainage therapy.
But it doesn’ t always need an investment towards high technology
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28 PULSE n June 2012