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According to Spa Director Stephanie Rest, the heart of the spa is its Taj Mahal-inspired reflective pool.
“Food we can grow or source locally
has significant impact on our cost of sales
and also gives back to our local economy
and environment,” says Rest.
The well-being of guests’ minds and
spirits are highly encouraged at the spa.
Many features are designed to encourage
mental relaxation.
“The true heart of the spa is a unique
oasis with a beautiful reflective pool
inspired by the Taj Mahal. Here, they may
quiet their mind while enjoying healthy
snacks,” says Rest.
In addition, each treatment room now
incorporates natural, calming elements
such as a water feature by day and fire by
night. A new ritual inspired by Thai and
Caribbean traditions called “Sunset
Reflection” allows guests to give thanks
for the present and future opportunities.
Marketing Luxury
Word-of-mouth has been one of the best
marketing strategies for Turks and Caicos
16 PULSE
n
June 2012
Spa, especially since they also rely on staff
at other hotels to help promote the spa.
“The spa does occasionally provide
incentives for employees of other hotels to
come and try our new services and products at a discounted rate,” says Rest.
“This allows the other hotel staff to be
properly educated and oriented to the spa
while recommending us to their guests.”
According to Rest, the base of their
clientele is from the Northeast corridor of
the U.S. “The overworked, over-commuted and time-deprived center of the
world,” she says. “When they arrive at
the spa, we want them to find an escape
from their life and harmonize with the
serenity of the spa.”
They attend to the needs of tired
guests by focusing on a relaxing welcome
that features a scent journey and tea.
Next, guests are escorted to the traditional lounge and become acclimated to
the carefully designed 25,000-square-foot
space.
Despite fewer spas branding as
luxury in today’s economy, Rest says
the spa continues to do so because
they directly associate luxury with
customized experiences.
“The philosophy of the spa leadership
is to create experiences rather than simply
offer spa treatments,” she explains.
The individualized experience
extends to the spa’s couple guests, especially since the island in itself is also a
popular wedding destination. While spa
packages for couples are still in the
works, the spa currently offers the services of a wedding coordinator. Having a
dedicated person to coordinate all their
guests’ needs, says Rest, is part of the
level of customer service that the Regent
brand affords to its guests.
Multi-generational families spending
holidays are also common, as well as
business trips. “The hotel’s position as a
destination for incentive-based business
groups is rising,” she claims, adding that