Pulse Legacy Archive July 2012 | Page 45

BENEFIT 1: Stay Ahead with Education. E ducation is the number one reason attendees come to ISPA Conference each year. For many, Conference is an annual investment towards education as attendees always leave the three-day event with new marketing tactics, fresh management ideas, exciting retail trends, innovative leadership strategies and key business insights. Over the years, ISPA Conference has developed a reputation for high-quality education and top-tier speakers. This year won’t be any different as ISPA brings to Conference top-notch experts who will share inspiring, practical, engaging and powerful ideas to lead spa and business owners like you toward the road to profitability and success. North Korea, and explored the drug wars in South America. Ling is also the co-author of Somewhere Inside: One Sister’s Captivity in North Korea and The Other’s Fight to Bring Her Home, which she penned with her sister, Laura. Peter Sheahan Peter Sheahan is the founder and CEO of ChangeLabs which partners with leading brands to create innovative change programs that transform communities, build brand equity and create sustainable competitive advantage. In his General Session, Sheahan’s focus will be on innovation, his area of expertise. Author of international bestsellers, Fl!p and Generation Y, Sheahan’s session will inspire you to challenge old ways and assumptions in order to find innovative ways to do business. General Sessions General Sessions is a must-not-be-missed part of ISPA Conference’s program, especially since this year promises three truly inspirational speakers. Jim Collins Author of some of today’s best-selling leadership books, namely Built to Last, Good to Great and How the Mighty Fall and the latest, Great by Choice: Uncertainty, Chaos and Luck—Why Some Thrive Despite Them All, Jim Collins will open this year’s General Sessions with an insightful talk about leadership and what makes one a great leader. He will share real case studies of companies, CEOs and business leaders who have exemplified the attributes of a leader. Just like his inspiring books, Collins’ General Session will leave you motivated to lead with a conviction to be great. Lisa Ling Lisa Ling, a former host of The View and currently the co-executive producer and host of Our America on the Oprah Winfrey Network (OWN), has inspiring stories to tell. Her General Session will truly be inspirational as she shares stories she has gathered as a journalist. As the first female host of National Geographic’s Explorer series, she investigated the deadly MS-13 gang, went undercover inside Professional Development Sessions This year’s Professional Development Sessions (PDS) will give you access to information, ideas, resources and tools to help you improve and optimize your business practices. A total of 17 PDS speakers—selected by your peers who are part of the ISPA Speaker Selection Task Force—will be presenting this year. Some of this year’s takeaways include: ● Sales and marketing tactics to help you increase your spa’s profitability. ● Brand-building strategies. ● Retail tactics that you can immediately implement. ● Spa programming strategies that live up to the spa world’s promise to improve well-being. ● Tips on how to program your spa for success, not sabotage. ● Ways to increase staff retention and have fun at work. These are just some of the key insights to expect at this year’s PDS. Visit ispa2012.com to view the complete list of speakers and topics. Be sure to also purchase the full set of Professional Development Session audio recordings at the Resource Center for US$70 (US$95 post-Conference) which you can use as an education resource or training tool for you and your team. Mark Your Calendars for These Speakers! Jim Collins Lisa Ling Peter Sheahan Oct. 15, Monday 9-10:30 am Oct. 16, Tuesday 10-11:30 am Oct. 17, Wednesday 10-11:30 am July 2012 ■ PULSE 43