BENEFIT 1:
Stay Ahead with Education.
E
ducation is the number one reason attendees come to
ISPA Conference each year. For many, Conference is an
annual investment towards education as attendees
always leave the three-day event with new marketing tactics,
fresh management ideas, exciting retail trends, innovative
leadership strategies and key business insights.
Over the years, ISPA Conference has developed a reputation for high-quality education and top-tier speakers. This year
won’t be any different as ISPA brings to Conference top-notch
experts who will share inspiring, practical, engaging and powerful ideas to lead spa and business owners like you toward
the road to profitability and success.
North Korea, and explored the drug wars in South America.
Ling is also the co-author of Somewhere Inside: One Sister’s
Captivity in North Korea and The Other’s Fight to Bring Her
Home, which she penned with her sister, Laura.
Peter Sheahan
Peter Sheahan is the founder and CEO
of ChangeLabs which partners with
leading brands to create innovative
change programs that transform communities, build brand equity and
create sustainable competitive advantage. In his General Session,
Sheahan’s focus will be on innovation, his area of expertise. Author of international bestsellers,
Fl!p and Generation Y, Sheahan’s session will inspire you to
challenge old ways and assumptions in order to find innovative ways to do business.
General Sessions
General Sessions is a must-not-be-missed part of ISPA
Conference’s program, especially since this year promises
three truly inspirational speakers.
Jim Collins
Author of some of today’s best-selling
leadership books, namely Built to
Last, Good to Great and How the
Mighty Fall and the latest, Great by
Choice: Uncertainty, Chaos and
Luck—Why Some Thrive Despite
Them All, Jim Collins will open this
year’s General Sessions with an
insightful talk about leadership and what makes one a great
leader. He will share real case studies of companies, CEOs and
business leaders who have exemplified the attributes of a
leader. Just like his inspiring books, Collins’ General Session
will leave you motivated to lead with a conviction to be great.
Lisa Ling
Lisa Ling, a former host of The View
and currently the co-executive producer and host of Our America on
the Oprah Winfrey Network (OWN),
has inspiring stories to tell. Her
General Session will truly be inspirational as she shares stories she has
gathered as a journalist. As the first
female host of National Geographic’s Explorer series, she
investigated the deadly MS-13 gang, went undercover inside
Professional Development Sessions
This year’s Professional Development Sessions (PDS) will give
you access to information, ideas, resources and tools to help
you improve and optimize your business practices. A total of
17 PDS speakers—selected by your peers who are part of the
ISPA Speaker Selection Task Force—will be presenting this year.
Some of this year’s takeaways include:
● Sales and marketing tactics to help you increase your spa’s
profitability.
● Brand-building strategies.
● Retail tactics that you can immediately implement.
● Spa programming strategies that live up to the spa world’s
promise to improve well-being.
● Tips on how to program your spa for success, not sabotage.
● Ways to increase staff retention and have fun at work.
These are just some of the key insights to expect at this
year’s PDS. Visit ispa2012.com to view the complete list of
speakers and topics.
Be sure to also purchase the full set of Professional
Development Session audio recordings at the Resource Center
for US$70 (US$95 post-Conference) which you can use as an
education resource or training tool for you and your team.
Mark Your Calendars for These Speakers!
Jim Collins
Lisa Ling
Peter Sheahan
Oct. 15, Monday
9-10:30 am
Oct. 16, Tuesday
10-11:30 am
Oct. 17, Wednesday
10-11:30 am
July 2012
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