member profile
FAST
The influx of
out-of-town
visitors in time
for March Madness impacts
The Mirage Spa’s guest ratio,
shifting the numbers to an
equal ratio of 50 percent
female to male spa guests.
FACTS
fitness area to include the latest equipment from Precor and added several
flat-screen TVs so male guests can tune
in to ESPN and other sports channels of
their choice while waiting for their treatments.
Shift of Consciousness
Since joining The Mirage Spa in July of
2008, Doud observed a shift of consciousness among spa clients towards
wellness—and it’s evident in their
choice of treatments. “Massage continues to be our bestseller,” she says,
adding that this goes to prove that spagoers seek treatments that provide them
the most health benefit. “Around 70
percent of our guests request a massage
treatment over any other spa service,”
she says. She is also seeing an interest
among hotel guests to simply avail
themselves of a day pass which, at $25,
gives access to the fitness area and the
spa’s steam room, shower and sauna.
Even in the choice of products, their
clients prefer those whose efficacy and
benefits are proven which is why the
spa’s product selection process is well
thought-out. According to Doud, the
process is a mix of many factors, including guests’ feedback, upcoming product
trends and ease of partnership with their
retail vendors. “We make sure that we
carry everything that our guests experience in the spa out to our retail so that
they can take that same experience
home with them,” she says. “Our guests
love MOROCCANOIL products. These
are our current bestsellers.”
In general, Doud says bus