Pulse Legacy Archive January / February 2013 | Page 53

Target Audiences and Group Packages
Results from the November Snapshot Survey on “Target
Audiences and Group Packages” found that more than half of
spa respondents surveyed offer some form of group packaging
that is targeted to specific audiences.
Findings from the November survey include:
● 78 percent of spas offered treatments/packages on their
menu specifically for couples.
● 65 percent of spas offered treatments/packages on their
menu for wedding parties.
● 22 percent of spas offered treatments/packages on their
menu for families.

Boar’s Head Inn Spa in Charlottesville, Virginia is one of
the many spas on board with group packages. Its Babymoon
Package, for example, is a one-night offer filled with amenities
for parents-to-be. In addition to luxurious accommodations,
brunch and a round of golf, the spa also offers guests who
avail of the package a 45-minute Seasonal Body Glow,
Seasonal Pedicure with a Nectar Bath Foot Soak, Sweet Cream
Scrub and Vanilla Mint Foot Massage.
Treatments are often administered in private suites so
couples or groups can enjoy services together. Some salon
and spas also offer special consultations on beauty, fitness or
nutrition to targeted audiences, like moms and their kids,
while they spend quality time together in spas. ■

TO ACCESS THE 2012 SNAPSHOT SURVEY REPORTS,
visit the Snapshot Survey Portal at http://snapshot.experienceispa.com.
The reports are available for purchase but ISPA members who participated
in the surveys can access the reports for free.

January/February 2013

■

PULSE 51